Victor Iturrioz
Note from the author: Without my wife’s dedication, I wouldn’t have time to write my name in a post-it, so I want to dedicate this humble article to her. Also, this article contains spoilers of Fight Club, Mr Robot and The Leftovers. Fight Club, Mr Robot, A Beautiful Mind, The Leftovers… The interaction between a […]
Introduction Hello friend, The first of July 2021 my beautiful daughter was born. For the first time in years, I’ve spent months far from the Agency’s daily struggle. Liberated from the incessant rain of mails, WhatApps, Teams messages, briefs and problems to solve we live our days by; I’ve had long hours of baby naps […]
Introduction Many years ago, I discussed with a friend that many forms of traditional advertising would end up disappearing because it was impossible to measure its impact. “How do you assess the impact of a magazine’s page, or an OOH creativity? It’s impossible to know how many people actually looked at it, much less […]